Urlaub auf Dahamas. Die Wandelbarkeit der Werbung
The Changing Advertisement
Author(s): Detelina MetzSubject(s): Language and Literature Studies, Economy, Philology, Marketing / Advertising
Published by: Софийски университет »Св. Климент Охридски«
Keywords: transdimensional communication; value change; interculturally widespread emotions; color; symbol
Summary/Abstract: The mantra of the 21st century is, or maybe it was, to be successful. Our currently Corona-shaped world is dominated by concerns. The world has become unpredictable for people and the feeling of powerlessness prevails. Advertising keeps pace with the zeitgeist, but has to be able to build bridges to the future (Metz 2016, 103). What traces is the crisis leaving behind in the advertising industry, which advertising messages are particularly important to us? These and other questions will find their answers in the article.
Journal: Филология
- Issue Year: 2021
- Issue No: 39
- Page Range: 33-43
- Page Count: 11
- Language: German
