A SWOT ANALYSIS OF SMES’ DEVELOPMENT IN ROMANIA
A SWOT ANALYSIS OF SMES’ DEVELOPMENT IN ROMANIA

Summary/Abstract: Nowadays, the importance of the SME field becomes more and more a real basis for establishing and developing a modern, dynamic knowledge–based economy. The experience of the European Union clearly demonstrates that the SME sector can make a substantial contribution to Gross Domestic Product, enhance employment opportunities and stimulate export growth. SMEs have the ability to respond flexibly in a strongly competitive market and to adapt quickly to cyclical and structural changes in the global economy. Therefore, a dynamic SME sector is needed to ensure continued economic growth, to stimulate the employment and the improvement of the living standards. The accession of Romania to the European Union involves a lot of challenges and opportunities for the Romania SMEs sector. In this context, the SWOT analysis will reveal the main strong and weak points of this sector development, the threats but also the ooportunities. Starting from this, there are presented the principles that will be followed for the development of this sector and the national strategy for the support and promotion of Romanian SMEs.

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