STRATEGIC HUMAN RESOURCE MANAGEMENT (SHRM) - CRUCIAL IN THE CRISIS
STRATEGIC HUMAN RESOURCE MANAGEMENT (SHRM) - CRUCIAL IN THE CRISIS

Summary/Abstract: The modern business environment is characterized by continuous and rapid changes. In order for businesses to be able to survive and prosper, businesses need to be able to constantly adapt to these changes, but also often to create them. They achieve this through the efficient use of their resources so that they can achieve a competitive advantage. For the long-term survival of the organization the competitive advantage must be sustainable. Businesses today are increasingly realizing the crucial role of their human resources in obtaining a sustainable competitive advantage, through the Strategic Management of Human Resources. One of the pioneers of modern management, Peter Drucker has mentioned that every business or institution has only one true resource, the Human. In fact, it states that “... Human resources have always been critical to the success of an organization, their importance has been always grown and this fact is recognized from within and outside organizations”.

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