PREREQUISITES FOR ACCOUNTING SUPPORT IN APPLYING DIFFERENTIATION STRATEGY
PREREQUISITES FOR ACCOUNTING SUPPORT IN APPLYING DIFFERENTIATION STRATEGY

Summary/Abstract: The paper is based on the thesis that the company competitiveness should be built on the basis of accounting support to strategic choices. Competitiveness at the single company level is, for the most part, a consequence of management activities. More recently, modern management concepts are available to them, which also require adequate information support. Hence, the content of the defined topic was intended to present the possibilities of accounting information support in achieving and measuring competitiveness, as identified based on customer attitudes about the key factors for company’s market success. Achieving such an aim would contribute to identifying the criteria of accounting information system success in achieving desired market position, but also in promotion, to a great extent neglected possibilities of this part of information system, in domestic companies. Required adequacy of information support is presented in the form of accounting instruments which can help in setting and implementing differentiation strategy.

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