Unutulmaz Turizm Deneyimlerinin Destinasyon İmajı, Tatmin, Tekrar Ziyaret Etme ve Tavsiye Etme Niyeti Üzerindeki Etkisinin İncelenmesi
Investigation of the Effect of Memorable Tourism Experiences on Destination Image, Satisfaction, Revisit and Recommendation Intention

Summary/Abstract: The study was carried out to measure the relationship between memorable tourism experiences, destination image, satisfaction, revisit intention and recommendation intention. In the study, questionnaire technique was used to collect data. The “convenience sampling method” was used in the research. Data were collected from 397 domestic tourists visiting Antalya. Smart (PLS-SEM) was used for data analysis of the research. The bootstrapping technique was used to test the hypotheses. Structural equation modeling was used within the scope of the study. According to the results of the structural equation model, memorable tourism experience has a positive effect on revisit intention, recommendation intention, destination image, and satisfaction. According to the results of the study, destination image has a positive effect on revisit intention, recommendation intention and satisfaction. Moreover, satisfaction has a positive effect on revisit intention and recommendation intention. According to the results of the study, it was concluded that the satisfaction variable showed a significant difference in different age ranges. Similarly, it was concluded that there were significant differences between individuals’ recommendation intention and their age and income status.

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