МОГУЋНОСТИ УНАПРЕЂЕЊА ПРОДАЈЕ ПРИМЈЕНОМ RFID ТЕХНОЛОГИЈЕ
OPPORTUNITY FOR SALES PROMOTION USING THE RFID TECHNOLOGY
Author(s): Tihomir Latinović, Dragana PreradovićSubject(s): Marketing / Advertising, ICT Information and Communications Technologies
Published by: Економски факултет Универзитета у Бањој Луци
Keywords: RFID Systems; Supply Chain Management; Sale; Efficiency; Intelligent Systems;
Summary/Abstract: Radio Frequency Identification (RFID) is a revolution in industrial control, because it has the potential to simplify and make more robust tracking of parts or part carriers through manufacture, storage, distribution, and at the end of the supply chain (Landt, 2001). RFID systems use radio waves to transfer data from electronic devices (TAG) to the reader, and then the reader forwards the received data to the control unit further processing. In today’s digitized world, radio frequency identification (RFID) is becoming a major way of digital identification for people, animals, objects, buildings, etc.
Journal: Acta Economica
- Issue Year: 13/2015
- Issue No: 22
- Page Range: 285-299
- Page Count: 15
- Language: Serbian