Le Kitsch, un mot à la nature complexe
Kitsch, a Word with a Complex Nature

Summary/Abstract: Kitsch is a word of complex nature. It is a male name, an invariable qualifying adjective, an adverb in a way and a verb of action. According to the dictionary, kitsch is used to designate an aesthetic style and attitude characterized by the heterogeneous use of old-fashioned or popular elements, considered in bad taste by established culture and produced by industrial economics. By extension, it qualifies the baroque and provocative tastes. In our opinion, the deep meaning of kitsch is limited by the complexity due to the versatility of its referents. It is majority of the employment contexts of the term that we wish to highlight. Thus, the word will have more semantic readability and more ease of use at the national level in Côte d’Ivoire. Several works make kitsch a fallow concept. He already undergoes sociological, political, economic and literary studies. A semantic and pragmatic analysis of the item will help to better mark out the significant trends that underpin its lexical richness. Researchers like Hermann Broch, Abraham Moles and Mindié Manhan Pascal gave the kitsch a fertile connotation to allow a fairly varied exegesis.

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