PROSUMER BEHAVIOR RELATED TO HOUSEHOLDING IN THE ASSESSMENT OF RESPONDENTS DURING THE COVID-19 PANDEMIC IN POLAND
PROSUMER BEHAVIOR RELATED TO HOUSEHOLDING IN THE ASSESSMENT OF RESPONDENTS DURING THE COVID-19 PANDEMIC IN POLAND

Summary/Abstract: The aim of the article was to assess consumer behavior in terms of various forms of prosumer activity on the market of goods and services related to running a household during the COVID-19 pandemic in Poland. In order to explore the subject, a direct study was conducted using the diagnostic survey method using the CAWI survey technique. The research was carried out in July 2022. During the research, various types of prosumer activities of households were defined, these were activities related to food production, simple household chores, but also tasks requiring certain skills or expertise. During the data analysis, the prosumer behavior within the household was grouped into five areas and the individual prosumption index was calculated for the surveyed households. Then, the obtained results were analyzed for correlation with the variables describing the characteristics of households, i.e. place of residence, income, the number of children under 14 in the household, the total number of household members, and the fact of being in quarantine. Statistical, descriptive and comparative methods were used. Research shows that consumers are very active in the field of prosumption during the COVID-19 pandemic and plan to continue prosumer activities in the future.

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