ВЪЗДЕЙСТВИЕТО НА ИКОНОМИЧЕСКАТА ГЛОБАЛИЗАЦИЯ ВЪРХУ ФИНАНСОВИТЕ ОПЕРАЦИИ И МАРКЕТИНГА В АВИАЦИЯТА
THE IMPACT OF ECONOMIC GLOBALIZATION ON FINANCIAL OPERATIONS AND MARKETING IN AVIATION

Summary/Abstract: Globalization is a concept that leads to increased competition and rapid transfer of technology and information. Globalization refers to the removal of barriers that prevent the exchange of information and finance integration, trade and ideas around the world. The financial results and marketing for the business that is realized in the international space are always carried out in a changing environment that includes knowledge of the global business area, changes in the economies and employment of real people. Global marketing is about market selection, segmentation, targeting and positioning, as well as product, price, distribution and promotion, as well as corporate communication in a globalized world. Air transport is a large industry, which in itself provides important inputs to broader economic, political and social processes. The demand for air transport services, as with most transports, is driven by the needs and desires to achieve a final goal, expressed in positive financial results. Air transport today accounts for about 1% of gross domestic product - GDP and is vital in many industries, such as tourism and high technology. International air transport accounts for about 40% of world trade in value. The market is served by a variety of carriers, some specializing in international long-haul routes and others in short-haul markets.

• Details
• Contents