ЗВУКОВ ДИЗАЙН – СУБЕКТИВНО-ОБЕКТИВЕН НАЧИН НА КОМУНИКАЦИЯ
SOUND DESIGN – SUBJECTIVELY-OBJECTIVE WAY OF COMMUNICATION

Summary/Abstract: The present study examines sound design in the dichotomy of physical-acoustic interpretation of sound and subjective-psychological reactions by listeners (conscious or not). Sound design is both a technologicaland a creative challenge related to the sound designer's ability to create the right sound, in the right place, at the right time, in the right way, knowing the objective and subjective categories of human auditory perception. Objective perception refers to the physical characteristics of sound and the studiеs indicate its sound qualities –intensity, timbre, pitch, rhythm, tone duration and how they are transformed into subjective sensations, meanings and interpretations. The mechanisms that our brain uses in subjective perception are formulated in several concepts known as gestalt principles – originally developed in terms of visual perception, but finding an adequate equivalent in auditory perception.

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