Strategická komunikace v protipovstaleckých operacích NATO
Strategic Communications in NATO Counterinsurgency Operations

Summary/Abstract: The article deals with the concept of the strategic communication in NATO counterinsurgency operations. As this is a rather new concept surrounded by many ambiguities, the primary goal of the article is to introduce the concept and outline the boundaries with its related concepts (public diplomacy, psychological operations, information operations etc.). The main aim is to assess the role of the concept in the official NATO documents and in the Alliance’s counterinsurgency operations (ISAF mission). The paper discusses as well whether the Alliance used the strategic communications successfully and alternatively, what were the limitations of using the concept. The text based on the available data sources arrives to the conclusion that the Alliance did apply the concept of StratCom and it was done in harmony with its counterinsurgency strategy and its comprehensive approach to crisis management. However, the concept was so far adopted only at the highest level of the organization and furthermore it was not adopted by all member states. Even though the concept did address some of the earlier failures and shortcomings of the Alliance in the information sphere, some of the limitations inherent even in the structure of the NATO itself remain and lead to a question whether any to-be execution of the strategic communication by the Alliance is actually feasible.

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