FUNDRAISING STRATEGY FOR ORGANIZATION OF INTERNATIONAL SCIENTIFIC AND EDUCATIONAL EVENTS: DEVELOPMENT AND IMPLEMENTATION
FUNDRAISING STRATEGY FOR ORGANIZATION OF INTERNATIONAL SCIENTIFIC AND EDUCATIONAL EVENTS: DEVELOPMENT AND IMPLEMENTATION

Summary/Abstract: The essence of the category "fundraising" is considered. The phases of developing a fundraising strategy and the conditions for its implementation for organizing international scientific and educational events as a process aimed not only at mobilizing additional resources but also at increasing the weight and quality of scientific research and expanding international cooperation in the context of European integration and globalization are proposed. The article presents general strategies for implementing fundraising activities and recommendations for their development and transformation as a management tool that will ensure a positive result in the implementation of projects and stable operation of an educational institution or research organization in the future.

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