Analiza indicatorilor-cheie de performanţă ai paginii de Facebook pentru primăriile din judeţul Arad
Analysis of the key performance indicators of the Facebook page for the town halls in Arad county

Summary/Abstract: The key performance indicators of any Facebook page can vary depending on the brand or company's objectives. However, some metrics are commonly used to track the performance of a page and these include the number of likes and followers, engagement rate, reach, post impressions, and post interactions. Analyzing these KPIs allows one to gain insight into the page’s success and obtain useful information that can be used to improve an organization’s digital marketing efforts. It also allows for comparison between different pages in order to determine which ones are most effective for their respective goals. In addition, analyzing a page's KPIs provides information on potential areas for improvement, such as focusing on increasing the number of likes, followers, or post interactions. By taking the necessary steps to track these metrics and analyzing them appropriately, organizations can better optimize their content and ensure that their pages are working as effectively as possible.

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