Autoprezentacja i tablica ogłoszeń. Analiza treści opraw meczowych na przykładzie aktywności ultrasów Lecha Poznań w latach 2017–2021
Self-presentation and bulletin board. Content analysis of the tifo displays on the example of the Lech Poznań ultras in 2017–2021

Summary/Abstract: Football stadiums are a space for the articulation of messages by the most committed fans – the ultras. The platform for their messages is mainly banners and flags. The content of these tifo displays relates both to issues of identity (club, national, shared values) and comment on the current social situation. The aim of this article is to analyse and systematise the entirety of messages formulated by Lech Poznań ultras by way of an analysis of the content of the banners documented in photographs from 177 matches of Lech Poznań. The text focuses on the content of all the banners, flags and sectorials presented in the “Kocioł” (Lech Poznań’s ultras sector) during Ekstraklasa football matches in 2017–2021. The research material is used to identify the main thematic areas of fans’ communication activity and to categorise the content they create. The article shows that the stadium plays the role of a communication medium and a place of fans’ self-presentation, emphasising the internal coherence of the world of the most passionate football fans.

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