Public Interaction of Web Self-Presentation
Public Interaction of Web Self-Presentation
Author(s): Elena JunovaSubject(s): Communication studies, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Žilinská univerzita v Žilině
Keywords: Copywriting; self-presentation; web; public;
Summary/Abstract: The article is focused on a specific area of copywriting - self-presentation of companies on the websites . It analyzes 190 webpages of smaller companies and 190 webpages of larger companies, compares their presentations and points out differences. The adaptation of the text to the search engine optimization and to the target audience and other aspects which create the specificity of copywriting are discussed.
Journal: Komunikácie - vedecké listy Žilinskej univerzity v Žiline
- Issue Year: 16/2014
- Issue No: 3
- Page Range: 109-113
- Page Count: 5
- Language: English
