Връзки с обществеността - необходимият управленски подход в съвременното училище
Public Relations - the Necessary Management Approach in Contemporary School

Summary/Abstract: In this article we have focused on specific activities oriented to providing publicity for school institutions. We have developed a model for implementing public relations practices in school. The accentuation is on obliging pedagogical specialists to acquaint themselves with the specifics of teaching in respect to the realization of the school PR. We have also emphasized the need to learn the stated minimum of theoretical knowledge and practice skills used in public relations in education.

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