Consumer Behavior and Factors that Influence Consumption and Customer Satisfaction
Consumer Behavior and Factors that Influence Consumption and Customer Satisfaction
Author(s): Viviana Alexandra Sacoto Castillo, Juan Antonio Jimber Del RíoSubject(s): Human Resources in Economy, Socio-Economic Research
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: Quality; expectations; recommend; behavioral economics; attributes; consumers; preferences
Summary/Abstract: The factors that influence purchasing behaviors and decisions are important to align customer-focused strategies that allow the development of local and international businesses. This research focuses on coffee shops and A questionnaire was conducted to a sample of 254 consumers from coffee shops representative of the city of Guayaquil with a structural equation model to evaluate 5 hypotheses. The objective was to analyze if there is a positive and significant relationship between the quality, expectations and monetary value with customer satisfaction; and the influence between satisfaction and revisit and recommendation. Research has shown that consumer loyalty depends on satisfaction and through a multigroup analysis the level of intensity of the consumption decision of women compared to men was measured.
Journal: TEM Journal
- Issue Year: 12/2023
- Issue No: 2
- Page Range: 820-831
- Page Count: 12
- Language: English
