Broiler Business is the Best Diversification for Furniture Business
Broiler Business is the Best Diversification for Furniture Business
Author(s): Hamdi Sari Maryoni, Siwi Gayatri, Titik Ekowati, Dwi SunartiSubject(s): Economy, Business Economy / Management
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: business diversification; business potential; income contribution; furniture business; broiler business
Summary/Abstract: The research objective was to analyze the potential and contribution of the broiler business as business diversification in increasing household income for furniture entrepreneurs. The research was conducted in Jepara Regency as the center of the furniture industry. The research used a purposive sampling method with 101 respondents. LQ and DLQ analysis is used to explore business potential, while the income contribution uses a business diversification model. The average broiler LQ and DLQ results are 1 and 1.2, while the average broiler income contribution is 52.3% of the total household income of diversified entrepreneurs, by contributing above 50%. Therefore, the broiler business diversification model is the best alternative to increase the household income of furniture entrepreneurs.
Journal: TEM Journal
- Issue Year: 12/2023
- Issue No: 2
- Page Range: 890-898
- Page Count: 9
- Language: English
