FROM RONALD TO DONALD. WHAT DONALD TRUMP HAS IN COMMON WITH REAGAN AND HOW THE FIRST USE OF NEW MEDIA CHANGED THE POLITICAL LANDSCAPE
FROM RONALD TO DONALD. WHAT DONALD TRUMP HAS IN COMMON WITH REAGAN AND HOW THE FIRST USE OF NEW MEDIA CHANGED THE POLITICAL LANDSCAPE

Summary/Abstract: The surprising win of Donald Trump in the U.S. presidential elections have provided dramatic confirmation of long-term trends in the way people consume information, providing further evidence that so-called legacy media are now playing an even smaller role in influencing individual choice. It is in this context that the present paper tries to produce a comparative analysis in the communication styles and public perceptions of the current president Donald Trump and the late president Ronald Reagan. In an age when perception matters more than reality Donald Trump and his communication advisers tried to fashion the campaign as a reflection of Ronald Reagan, by presenting him as a continuator of Mr. Reagan and his down to Earth style. The paper would analyses the way the both president tried to create their own particular mythology and the way they reacted in regards with the press as well as their relationship with the facts. Having as point of origin a series of analyses that emphasize their similarities the paper would explore the novelties that the Trump campaign and presidency brought to world stage as well his relationship with the press. One particular point of interest would the how almost all the media analyses tended to ignore the success chances of Mr. Trump and dismissed him as an unreliable candidate.

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