THE INCOME OF NEWS TELEVISIONS- SOURCE OF INNOVATION OF THE BUSINESS PARADIGM
THE INCOME OF NEWS TELEVISIONS- SOURCE OF INNOVATION OF THE BUSINESS PARADIGM

Summary/Abstract: The technological revolution, which changed the relationship between supply and demand, forced entrepreneurs and managers to rethink business models. To provide a customer / consumer benefit, but also to capture value from it, the business plan aimed at changing and / or adapting the architecture of revenue, costs and associated profits. Media market researchers have found that the traditional business model of television (selling TV advertising) is outdated and recommended the approach to innovation. Picard (2011, p. 8) emphasized that strengthening the existing sources of income or discovery of new ones, would help media institutions respond to market changes. In Romania, on a market in which there are about 700 televisions, the ones from the news niche compete not only with each other, but try to get the largest share of the revenues earned from television advertising. The competitive dynamics that altered both the demand offer ratio and the consumption patterns of media products, led the Romanian news televisions to find new sources of income in order to be able to operate. Shaping a business model in context with the market is necessary for these media organizations in order to become competitive. This article pursues only the financial component of the business model in an attempt to identify whether there are other sources of income for news televisions than the traditional news. The data presented in this material are part of the doctoral research "Publishing and Marketing Strategies of Romanian Television News" conducted by the author in his capacity as PhD student at the Faculty of Journalism and Communication Sciences, University of Bucharest.

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