THE IMAGE OF A RECENT FASHION BUSINESS AND ITS EVALUATION
THE IMAGE OF A RECENT FASHION BUSINESS AND ITS EVALUATION

Summary/Abstract: The image of an organization or of a business corresponds to the mental model, based on the representations of the individuals that make up the public, about it. Nowadays, image construction becomes a vital element for any firm, but especially for those that enter on the competitive market. This paper aims to evaluate the image of a recent fashion business – Larrange shop. As methodology, we used the survey method for assessing the social image and the analysis of the content and frequency of the messages present on social media communication channel, for the public image. The findings highlighted the need to focus on communication between the organization and its customers.

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