STUDY REGARDING THE DEVELOPMENT OF ONLINE PLATFORMS AND THEIR IMPORTANCE IN THE CONTENT OFFER OF THE RADIO STATIONS
STUDY REGARDING THE DEVELOPMENT OF ONLINE PLATFORMS AND THEIR IMPORTANCE IN THE CONTENT OFFER OF THE RADIO STATIONS

Summary/Abstract: Radio news in the classical sense of their understanding is at the turning point in an overfunded environment of information. In addition to radio, the current consumer has a wealth of alternatives, most of them on the Internet: online pages, news aggregators, blogs, and social networks, wich have become an alternative to traditional media today for some audiences. This is how competition was created theoretically between different media products - print, tv, radio - but between media products that often target the same public but most importantly the advertising budgets. How did that happen? The answer is: internet and online platform competition. Journalism is at a rare point: for the first time in the face of social networking challenges, extremely fast dissemination, but also a more selective and less patient audience. The digital era therefore brings important changes in how journalism and therefore radio news reach the consumer. With multiplatform development, hierarchy and organization of activity in radio newsrooms have changed. However, for the long term in the article that I am proposing to you, I would like to argue that digital mobility and connectivity will soon reach its limits, meaning that an important step towards the future is needed and artificial intelligence seems to be this near future. While online press migration leads to significant cost cuts, large media companies invent algorithmic systems that target the audience using personal data or geolocation to deliver personalized messages. The Internet is a threat to functioning in the classic view of the concept of radio, but not as dramatic as in the print media. In most ways, however, the Internet has become a support for the radio.

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