THE EMOTIONAL MATRIX OF THE PUBLIC INTEREST MESSAGE ON TV
THE EMOTIONAL MATRIX OF THE PUBLIC INTEREST MESSAGE ON TV

Summary/Abstract: The media has, to a certain extent, the power of the message that contains the path between the emitter (E) and the receiver (R). Attitude and behavior identified in this case correspond to the emotional matrix existing in a context given in the communication between the individual and the society the result being most of the time in need to decode the cause by the result of the effect. Thus, the message of public interest, which is presented in our case as an emotional matrix on the small screens, is addressed to a well-chosen target group Ŕ the parents. They develop atypical behavior from the perspective of time spent together with their own child and the effects as repercussions recurring in the future conduct of maintaining the family balance are very important. In this context, the triad: family, school, community / society, is the foundation for having a healthy, bodily and soulfully child, not forgetting to build their future. It is necessary to have a wisely managed future starting from needs to needs and also to give, in this case, importance to time and not only to it.

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