Fenomenologija digitalne sreće
Phenomenology of Digital Happiness

Summary/Abstract: The concept of happiness is never unambigously defined. This paper gives a brief overview of the happiness concept from the philosophical, economic, psychological and spiritual aspects. The paper explains the phenomenon of digital happiness on a polygon of digital media, which is characterized by permanence achieved by a booster dose of media content and the manifestation of experience illusion through media narrative. Digital happiness appears in 6 typological manifestations: pleasure, surprise, harmony, ecstasy, liberation of needs and desires and transcedence. The tipologycal manifestations of digital happiness is presented through the use of digital media and media narratives.

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