УЛОГА WELLNESS САДРЖАЈА У ПОДИЗАЊУ КОНКУРЕНТНОСТИ ВОЈВОДИНЕ КАО ТУРИСТИЧКЕ ДЕСТИНАЦИЈЕ
THE ROLE OF WELLNESS FACILITIES IN BOOSTING THE COMPETITIVENESS OF VOJVODINA AS A TOURIST DESTINATION

Summary/Abstract: In the current conditions among tourism business, wellness is unquestionably treated as one of the most globally developed partial supply component. Namely, global demand towards wellness supply emerged due to the needs of modern people who, in stressful lifestyle conditions, are increasingly focusing their time on relaxation, stress relief and health improvement. According to the latest research results published by The American Medical Association, 60% of disease is based on the increased stress among people. At the same time, according to the opinion of many experts, stress prevention can be achieved through variety of wellness programs. Question of the wellness development in Vojvodina is open in all disposable strategies among which is clearly noted that the potentials for its improvement are clearly transparent, mainly because it is a category that does not necessary put the supply to form facilities in relation to natural resources. The aim of this paper is to indicate the types of wellness destinations in Vojvodina and to provide a critical review of possible measures for their improvement in order to raise competitiveness.

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