УЛОГА СТРАТЕГИЈСКОГ МЕНАЏМЕНТА И МАРКЕТИНГА У УПРАВЉАЊУ СПОРТСКИМ ОБЈЕКТИМА У РЕПУБЛИЦИ СРБИЈИ
ROLE OF STRATEGIC MANAGEMENT AND MARKETING IN THE MANAGEMENT OF SPORTS FACILITIES IN THE REPUBLIC SERBIA

Summary/Abstract: Management and marketing in the sport and can be seen as a strategic orientation towardsthe realization of sports facilities conceived sporting goals , as a consequence of the marketing strategymarketing problems possessed by each sports facility , primarily in the field of realization of financialresources necessary for the operation of sports activities . Sense of strategy is an important element in themanagement of successful sports team facilities. Functions that has sports management in the sports facilityare : programming , human resource management , marketing , event organization and management risksand management ecology. Economic effects are multiplied by the TV networks , the arrival of the public andtourists beyond local boundaries , services and transportation , meals , entertainment and accommodation.Revenue is the result invent menagement. How sports facility to be available to a greater number of clubs inseveral cities , it is assumed that the transition to higher ranking competition contributes to creating a sportsbrand and is a critical factor in the decision to build the facilities are presented to potential , future profitand general good the whole community . Economic environment is changing , technological developmentknows no boundaries markets require increasing the quality and consumers are becoming fastidious.All these phenomena show that today’s success is no guarantee for tomorrow prosperity. Smaller sportsfacilities need to carefully follow the current trends and to determine the path that will enable them tosurvive and further prosperity. In an era of constant change , rapid response , represent a prerequisite for thesurvival of smaller centers are more flexible than larger but it requires the constant attention . Readinessto respond to changes and challenges should be the basic principle in the management of sports facilities .Innovation management is the key significance. Employed need to believe that together with managementcan contribute development. Management should be facing caring for people. Reliable communications and strong sense of belonging among employees represent the basis of prosperity sports centers.

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