Motivation as a factor in educational and professional career planning of generation Z
Motivation as a factor in educational and professional career planning of generation Z

Summary/Abstract: Educational and professional career planning for Generation Z is the great challenge of the modern world. The dynamics of changes in the labour market caused by technological progress, digitisation and globalisation contribute to changes in the competence profile of the worker of the future. The changes taking place at an increasingly rapid pace have become the basis for thinking about the educational and professional career planning of Generation Z. This article will present the results of an empirical study conducted in 2022 at one of the art universities in Poland. The research was conducted in a qualitative paradigm. A content analysis of 111 essays on “My educational path in the perspective of career construction” was carried out. Within the framework of the analyses conducted, categories concerning internal and external resources related to educational and professional career planning of generation Z were identified. In this study, the presentation of the results was narrowed down to one of the factors, which is motivation. Based on the research, it can be concluded that motivation is a very important factor that determines educational success and the achievement of personal and professional goals.

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