KAPITAŁ ZAGRANICZNY NA RYNKU PRASOWYM W REGIONIE PODKARPACKIM W LATACH 1993–2021: PRÓBA BILANSU
Foreign capital on the press market in the Podkarpackie region in 1993-2021: an attempt at a balance sheet

Summary/Abstract: Companies with foreign capital have been operating on the press market in the Podkarpackie region for 28 years. Initially as minor shareholders, and since 2005 as the sole owners of a publishing house with a key position on the regional market, which pub-lished the largest daily Newspaper – Gazeta Codzienna "Nowiny". Foreign investor activity, in the Podkarpackie region went beyond the area of the regional press. The presence of foreign investors also had an impact on the local press market and the development of Internet-related media. Foreign capital also had to face the nationwide trends which were present in region, such as lower sales and the declining importance of the printed press. It seems that in this aspect, along with the growing crisis on the press market, foreign investors instead of taking care of the expense of the quality of published titles, were rather more interested in pursuing their own economic interests.

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