Storytelling i social selling jako metody grywalizacjiandragogicznej podnoszącej wartość zrównoważonego rozwoju
Storytelling and social selling as andragogical gamification methods increasing the value of sustainable development

Summary/Abstract: Profitable entrepreneurship, andragogical education and ingenious educational gamification are the values that were systematically subordinated to indicators that exemplify the ethical justification for the application of the principle of sustainable development in the social context of a gastronomic establishment. On the one hand, the article presents the corpus of the gamification method based on storytelling and the accompanying roles played: killer, socialiser, achiver and explorer in the real world, on the other hand, it transfers the context of the marketing impact into the reality of social selling (FB). The study explains the andragogical value of gamification in the daily functionality of the restaurant as a small family enterprise. The text justifies the importance of the synergy of sustainable development systems in increasing the rank of values: loyal employee attitude, co-worker efficiency and customer loyalty. The last value, the most crucial among all the others, determines the social and economic resilience of an economic entity in the local social ecosystem.

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