Kūrėjo įvaizdžio formavimas socialiniuose tinkluose
Creating the Image of a Creator on Social Networks

Summary/Abstract: The article examines the image formed by creators on the social network Instagram. Some authors examine the shift in media and the transfer of art to social media, as well as raising questions about the importance of the creator’s communication, while others analyze the necessary aspects that the creator must adhere to in order to maintain an audience. The article analyzes the interaction of creativity and communication, the connections between media art and visuality, discusses what social networks are, and describes the features of the image-forming social network Instagram.

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