THE SOCIAL-PSYCHOLOGICAL ATTRIBUTES OF AN INFLUENCER IN SOCIAL MEDIA - FROM THE PROMISE OF THE BEGINNING TO A FULMINATING ASCENSION
THE SOCIAL-PSYCHOLOGICAL ATTRIBUTES OF AN INFLUENCER IN SOCIAL MEDIA - FROM THE PROMISE OF THE BEGINNING TO A FULMINATING ASCENSION

Summary/Abstract: The Internet is full of influencers and content creators. We follow them on Youtube, Facebook, Instagram and so on. Studies have identified several social and psychological attributes of the influencers, as people with a passion and willingly to share their opinions, ideas and actions to the world, generating important effect both online and offline. The online environment influences people’s perception, and an influencer must be able to have a good design, an interaction index, quality content and a good reputation.

• Details
• Contents