Koncepcje Marii Wojtak w analizie medialnych przekazów audiowizualnych
Maria Wojtak’s Concepts in the Analysis of Audiovisual Media Communications

Summary/Abstract: The aim of the article is to present the application possibilities inherent in Maria Wojtak’s genological concepts. The practical dimension of the Lublin researcher’s theory will be presented in relation to audiovisual communications: TV series, TV magazines, sports (video)blogs, and sports broadcasts. Research methods: The results of the research presented in the article will take into account three concepts which are key to M. Wojtak’s theory: genre pattern (in relation to TV series) along with a four-level analysis of its features, consisting of the following aspects: structural, cognitive, pragmatic and stylistic, genre in the form of a collection (in relation to the analysis of a TV magazine and (video blog), and a collection of genres (in relation to the analysis of a TV sports broadcast). Results and conclusions: M. Wojtak developed her genological concepts mainly on the basis of analyses of press genres, yet successfully––as the results of the research presented in this article show––they may be applied to the analysis of the most complex audiovisual communications, also those whose both genericity and textuality are debatable. Originality/cognitive value: M. Wojtak’s concepts provoke considerations about the fluidity of the forms of contemporary media (transmedia) communication, their openness, and lack of clear boundaries, which follows from the essence of network communication, its hypertextuality, interactivity, since in a network that is a text in statu nascendi becomes its constitutive feature.

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