Motywy wyboru ofert firm przy ubezpieczeniach komunikacyjnych
Motives for choosing companies' offers for motor insurance

Summary/Abstract: The study presents the results of research on the reasons for the selection of specific motor insurance offers by customers of insurance companies, based on the example of a deliberately selected poviat located in south-eastern Poland. The elements of insurance offers were identified as relatively the most important. Drivers' expectations in the assistance insurance were also presented. It was found that the most important factor influencing the choice of an insurer by people living in the Krosno poviat was that the price of services offered by insurance companies. Drivers' expectations in terms of assistance insurance are very broad. Drivers' expectations concern technical, organizational and even social support.

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