ZUR BILDLICHKEIT DER SCHRIFT IN DER POPULÄREN KULTUR
ON THE PICTORIALITY OF FONTS IN THE POPULAR CULTURE

Summary/Abstract: The article is dedicated to the question of pop cultural occurrences of the pictoriality of fonts. Particular fonts are often so closely linked to certain brands or consumer goods that they signify them even if they are taken out of context or transmit entirely different information based on the language code. The examples of such fonts discussed in the article refer to various areas of social life. The article also addresses the question of which forms these fonts occur in popular culture and which factors may establish a certain font as a cultural unit.

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