Dijital i̇kinci el ürün platformlarinda algilanan ürün riski üzerine bir araştirma
A Research on Perceived Product Risk in Digital Second-Hand Product Platforms

Summary/Abstract: Aim: Perceived risk is an important determinant on consumers' attitudes towards second-hand products and their purchase intentions. In digital platforms where there is no physical contact or observation, especially product-based risk perceptions of consumers come to the fore. From this point of view, in this study, it is aimed to determine the types of product-based risks that consumers perceive only for second-hand products. Method: A mixed method was adopted in this research. A survey was applied to 150 participants who bought or did not buy second-hand products from digital second-hand product platforms before. The findings obtained from the open-ended questions were analyzed with the qualitative method. Findings: A total of 9 themes were revealed, including hygiene, carelessness / misuse, performance, condition, warranty, asymmetric information, bad / negative energy, health and originality of the risk of second-hand products. Conclusions: In addition to facilitating the second-hand product shopping process, digital platforms also increase consumers' product-based risk perceptions. Lack of confidence due to the product is not as described and incomplete information, brings along especially hygiene and health concerns.

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