E-sağlik okuryazarliği ile hastane tercihinde sosyal medya kullaniminin ilişkisi
The Relationship Between E-Health Literacy And Social Media Use in Hospital Preference
Author(s): Şeyda ÇavmakSubject(s): Media studies, Health and medicine and law, ICT Information and Communications Technologies
Published by: Sakarya üniversitesi
Keywords: Hospitals; use of social media; e-health literacy;
Summary/Abstract: Aim: The study aims to examine the relationship between e-health literacy and the use of social media in healthcare. Method: The population of the study consists of individuals who are 18 and over, reside in Mersin-Adana provinces and social media users. Purposive and snowball sampling were adopted to determine sample. The data was reported by conducting descriptive statistics, correlation and regression analysis. Findings: A moderate and positive relationship was found between e-health literacy and the use of social media in hospital preference. It was seen that e-health literacy explained the 18% of variance in the use of social media in hospital preference. Result: Social media has the potential of mediating the community and increasing the public’s sensitivity on health related issues. The study concluded that increasing e-health literacy level must be increased to use this potential properly.
Journal: İşletme Bilimi Dergisi
- Issue Year: 11/2023
- Issue No: 1
- Page Range: 79-90
- Page Count: 12
- Language: Turkish