RƏQƏMSAL DÖVRDƏ SOSİAL MEDİANIN KORPORATİV REPUTASİYAYA TƏSİRİ
THE IMPACT OF SOCIAL MEDIA ON CORPORATE REPUTATION IN THE DIGITAL AGE

Summary/Abstract: This article examines the impact of social media on corporate reputation in our digital age. Ever-evolving digital platforms and social media have enabled firms to shape and manage their reputations online, but also create new risks and challenges for managers and stakeholders. The article examines the importance of corporate reputation in the digital age and the perceptions that firms create among individuals of various demographics through social media. The article also measures metrics that are important for firm reputation in the digital age. In the questionnaire in this article, a questionnaire survey was used in Baku city to measure and evaluate the factors affecting the company reputation of social media. The questionnaire was prepared online and the questionnaire with 325 respondents was analyzed by SPSS 25.0 (Statistical Package for the Social Sciences). Overall, this article offers recommendations on the challenges of managing corporate reputation on social media in the digital age and how to preserve the arguments that influence management. These recommendations include developing clear and comprehensive guidelines and standards for online reputation management, promoting transparency and accountability in reputation management activities, promoting self-regulation and industry best practices, and promoting collaboration and knowledge sharing among stakeholders.

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