Marketing terytorialny jako narzędzie budowania przewagi konkurencyjnej gmin Doliny Baryczy
Territorial marketing as a tool for building of competitive advantage of communities in Barycz Valley

Summary/Abstract: This article discusses the subject of territorial marketing in the context of its impact on building of competitive advantage. The author also examines new challenges facing territorial marketing and confronts them with the concept that is presently implemented in the Barycz Valley. She also attempts to assess the effects of undertaken actions and concludes that so far they have not brought the expected results.

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