ДИТЯЧИЙ БЛОГІНГ ЯК ЧИННИК КУЛЬТУРНИХ ТРАНСФОРМАЦІЙ
Children's Blogging as a Factor of Cultural Transformations

Summary/Abstract: The purpose of the work is to find out the importance of children's blogging for the socialisation and formation of personal qualities of children, to reveal the influence of this phenomenon on the transformation of cultural forms. The research methodology was based on the use of general scientific methods: analysis and synthesis – to develop the source base of the article; as well as specifically scientific, in particular semiotic, helped to find out the mechanism of the emergence of cyber culture, and diachronic-synchronous: children's blogging is considered both in historical development with a cultural interpretation of the results, and linearly – in one historical period of time. Scientific novelty. We have found that currently children's blogging is one of the determining factors in the development of children as individuals and causes the emergence of new forms of culture, in particular, cyber culture. Conclusions. Culture involves the transmission from one generation to the next of historically acquired rules of behaviour, spiritual, and material values for the preservation and development of society. It used to provide direct communication between generations. Nowadays, young people balance between two realities – social and virtual, so they often acquire social and cultural experience primarily on the Internet. Blogs are clearly shaping the preferences of today's children, shaping their cultural self-awareness and defining intercultural competence, and in the future, such a process will acquire even greater dimensions. This led to the emergence of a new generation – bearers of cyber culture, namely, information culture, which as a new cultural model actualises a qualitatively new worldview with corresponding value attitudes, moral and ethical norms, social roles, and models of human behaviour in society.

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