КРЕАТИВНІ ПРАКТИКИ В СУЧАСНОМУ ВІТЧИЗНЯНОМУ КУЛЬТУРНО-ДОЗВІЛЛЄВОМУ ПРОСТОРІ
Creative Practices in Modern Domestic Cultural and Leisure Space

Summary/Abstract: The purpose of research is to determine the features and functions of creative practices in modern cultural and leisure space. The research methodology is based on the application of an interdisciplinary approach to the set problem and the following methods: cultural, analytical, comparative, and structural-logical. The scientific novelty of the paper is in an attempt to consider a wide range of examples of creative practices in the cultural and leisure sphere in the context of their characteristic features and functions. Conclusions. Significant changes have taken place among modern consumers of cultural and leisure services, primarily in the essence of consumption, factors of production, and recreation as such. People are no longer satisfied with simply purchasing a service or product, they want to develop and improve their skills. Not only those who innovatively create something consider themselves creative, but also those who creatively consume something, corresponding to a certain lifestyle and consumption. This growing desire for creativity is associated with a decrease in time for creative activities. Weekends and holidays are almost the only period when representatives of the creative class have enough free time. The meaning of climbing, hiking, snowboarding is not only to actively spend your free time, but to feel the atmosphere that is the opposite of work and far from everyday life, explore a new space for yourself and get a maximum of new emotions and impressions. The emergence of new types of activities, such as street art, flash mobs, public art in the performance format, also dictates the emergence of new mobile forms of leisure structures. Such events do not require the creation of special spaces, but allow people to realise their need for activity, provoking both planned and spontaneous communication. A new type of cultural and leisure environment is emerging, which can host different activities and different groups of society, where people are always waiting for something new and unexpected. Creative leisure can include a wide variety of activities, such as creating clubs based on interests, groups of joint creativity (theatrical, literary, artistic), linked to certain objects that contribute to the formation of a creative cultural and leisure space. Such examples are drawing, photography, design, yoga, traveling, that is, practices that allow you to develop and improve your skills and potential. In this context, creative leisure can be defined as an activity characterised by the desire to develop personal creative potential; the consumer is involved in the creative process that forms conditions for cultural exchange and communication within courses, educational events; creativity on the part of vacationers and the presence of a special type of space, consumers of cultural services themselves determine what, when, and how they will do; joint production (producers and consumers jointly create services, products, and impressions).

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