NFT ЯК ПРОВІДНИЙ ІНСТРУМЕНТ МИСТЕЦТВА В РЕПРЕЗЕНТАЦІЇ ВІЗУАЛЬНОГО СЕРЕДОВИЩА
NFT as Leading Tool of Art in Representation of Visual Environment

Summary/Abstract: The purpose of the work is to investigate the specifics of the impact of NFT technology on the state of art expertise in the organisation and implementation of virtual auction and gallery projects. The research methodology is based on the application of a systematic approach in the study of NFT technology on the analysis of aggregate methods, in particular art history, analytical, empirical, historical, comparative, synthesis, and modeling. The scientific novelty lies in the peculiarities of organising and conducting virtual galleries and auctions based on NFT technology in modern conditions. Practical and theoretical recommendations to specialists are developed for art critics for improving the methodological base, mastering new digital methods of auction and gallery activity in order to improve the level of qualification of art expert experts in the conditions of the unlimited dominance of digital technologies in the modern world. Conclusions. The rapid development of IT technologies in the modern world has led to a paradigm shift in traditional forms of organisation and conducting auction and gallery activities. This means that the art market is gradually moving from a traditional art market to a virtual one, where the exchange of classic works of art is replaced by the creation of semiartistic samples of works of art by famous authors, which transform into a new reality through the prism of digital technologies, in particular, through NFT technologies. This, in turn, leads to the distortion of the classical vision of works of art and their devaluation. The creativity of world-renowned authors is presented in a new digital reality, where works of art go through different stages of their interpretation depending on the subjective vision of the creators of digital art. That is, we observe how the new generation tries to deny classical art and offers to use digital technologies to create their own digital works of dubious quality. At the same time, the involvement of the latest digital technologies helped to qualitatively improve and reliably protect property rights in the field of copyrights for works of art with the help of SEO, cryptocurrency, blockchain network and ensure the reliability of transactions during auctions.

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