Komunikacja z wykorzystaniem sztucznej inteligencji w turbulentnych warunkach rynkowych
Communication by using artificial intelligence in turbulent market conditions
Author(s): Michał MakowskiSubject(s): Social Sciences, Economy, Media studies, Communication studies, Theory of Communication, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: communication; artificial intelligence; AI; turbulent market; crisis situation
Summary/Abstract: The paper presents the scope of application of artificial intelligence in the communication process. Particular attention was paid to the technology of bots used in new media. The functionality of these solutions in turbulent market conditions has been described, indicating both their positive and negative effects in turbulent communication conditions. The Author pointed out the advantages and disadvantages of practical applications of artificial intelligence in new media and the prospects for improving such communication possibilities.
Journal: Media - Biznes - Kultura. Dziennikarstwo i komunikacja społeczna
- Issue Year: 2023
- Issue No: 14
- Page Range: 87-109
- Page Count: 23
- Language: Polish
