COMIC ASPECTS IN PAINTING AND ADVERTISING
COMIC ASPECTS IN PAINTING AND ADVERTISING

Summary/Abstract: Our contribution analyses advertising spots from the perspective of visual semiotics. The paper highlights the connection between the creation of the Belgian painter R. Magritte and the logos of important companies. A surrealist painter, Magritte experimented with many styles and revealed connections with various philosophical currents. He used to say that he was a thinker who expressed himself through images. He was interested in formal innovation and this paper examines a few important paintings of his career. The emphasis is on visual symbols and chromatics, but we are also concerned with the humorous or satirical aspects of his work.

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