IZAZOVI DIGITALIZACIJE RADA I ZAŠTITE LIČNIH PODATAKA
CHALLENGES OF DIGITALIZATION OF WORK AND PROTECTING PERSONAL DATA

Summary/Abstract: Innovations in the field of information and communication technologies have facilitated faster and more efficient economic transactions, seamless information flow, and the exchange of large volumes of data. While advancements in high technology bring numerous benefits, they also come with various challenges. Smart devices and new surveillance methods have enabled the creation of extensive databases of individuals, leading to certain concerns. Data plays a crucial role in the functioning of digital platforms, ensuring their optimal performance. Consequently, these platforms collect necessary data during the worker registration process. However, this practice creates information asymmetry and inequality, as digital platforms possess a wealth of data, whereas platform workers have limited access to information. To be more precise, digital platforms deprive workers of vital information concerning the users availing their services, the quantity and nature of assigned tasks, as well as client feedback that shapes decisions related to negative ratings and the termination of workers’ connection to the platform. In the light of the General Data Protection Regulation, this information is considered personal data and should be made available to the relevant worker. Accordingly, the evaluation of work quality, which qualifies as personal data, is safeguarded and can only serve as a basis for the automatic deactivation of a worker’s account under specific conditions.

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