THE COVER IS THE FIRST IMPRESSION OF THE BOOK
THE COVER IS THE FIRST IMPRESSION OF THE BOOK

Summary/Abstract: The article deals with the role of the cover in the economics of the book. During this period, when book sales moved exclusively online, the cover had an even more important role. Is the cover a business card of the book? Does the cover concentrate the message of the book, like the title of the book? Can the cover sell the book or not? The phrase "Don't judge a book by its cover" is known. And yet we must not underestimate the importance of design even in the case of making a book. Sometimes it is the cover that can cause us to purchase a book or on the contrary, not to give importance to a particular publication. The article also includes an interview with a Romanian plastic artist, a member of the Union of Fine Artists in Romania, who has signed hundreds of covers and who tries to clarify how important the design of the cover is in the success of a book.

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