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WORDS AND MEANINGS
WORDS AND MEANINGS

Author(s): Isabela-Elena Spirea
Subject(s): Media studies, Lexis, Semantics, Psycholinguistics, Sociolinguistics, Descriptive linguistics, Theory of Communication
Published by: Editura Arhipelag XXI
Keywords: publicity; message; synonyms; paronyms; homonyms; meanings;

Summary/Abstract: At some point, during 2007, I participated in a challenge, namely, to choose five advertising texts from the huge number of commercials that were airing at that time, to point out the sematic relationships within their context and to mention the stylistic effects of paronimia. Thus, a new analysis thesis came into being which proved to be enduring, given the fact that, after 15 years, it will see itself on print.

  • Issue Year: 2022
  • Issue No: 28
  • Page Range: 953-963
  • Page Count: 11
  • Language: Romanian
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