Феноменът BookTok
The BookTok Phenomenon

Summary/Abstract: Although it is believed that younger generations do not like to engage in cultural activities and prefer to spend their free time mindlessly scrolling through social media posts, some may be surprised to find out that these internet platforms offer something beyond keeping up with your peers. The renowned video sharing app TikTok has had its fair share of stirring up Gen Z’s worldview by allowing young adults to freely express their personality through the art of filming short-form content. It has created a safe space for bookworms from all over the world, whose main goal is to not only share book reviews but also to welcome more people into the abundant world of written word and raise awareness of the benefits of reading.

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