Legal and Phenomenological Aspects of Media Literacy of Women of the Third Age in Bosnia and Herzegovina Media Pedagogy
Legal and Phenomenological Aspects of Media Literacy of Women of the Third Age in Bosnia and Herzegovina Media Pedagogy

Summary/Abstract: In this paper, the author is primarily concerned with reflecting on the role and responsibility of the media in representing women of the third age (over 65). No less important is the question of their media literacy in terms of active or passive participation in the creation of media content, as well as proper understanding and objective acceptance of the media message. In order to realistically and comprehensively look at the complex relationship between the media and the elderly female population and their position in the Bosnian and Herzegovinian media space, the author starts from determining the general phenomenological position of women of the third age through an analytical review of the theoretical assumptions and knowledge of domestic and foreign authors who have dealt exhaustively with the population of this age group as a media subject. A proper understanding of the status of Bosnian women of the third age in the age of new media requires the term media literacy to be conceptually and notionally redefined in the context of media policy in Bosnia and Herzegovina. Finally, it is necessary to point out the (non)existence of a special legal framework when it comes to media literacy and the presence of Bosnian women of the third age in the media. In the end, the author concludes that women of the third age in Bosnian and Herzegovinian society are significantly underrepresented in the media space, and the reason for this is the low level of media activity and literacy, the passive/inert attitude of the given population towards the media and the production of media content, but also conscious media neglect of them by the society in which they live. The absence of a special legal framework that would regulate the relations between the media and this age population in Bosnia and Herzegovina is also evident, as well as indicating the need for greater involvement of all social actors in the area of improving media literacy.

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