Komunikacja władz samorządowych z mieszkańcami a nowe media. Przypadek Bielska-Białej
The Communication of Local Government Authorities with Residents and New Media. The Case of Bielsko-Biała

Summary/Abstract: The aim of the article is to present the channels and tools that are used by Bielsko- Biała local government in communicating with residents as well as to assess their quality and effectiveness. The communication between citizens and local authorities was analyzed, taking into account its specificity, goals, methods in the historical perspective and current territorial marketing will be analysed. The author`s research, with the use of the content analysis method, was the empirical basis for the considerations. The exploration concerned both traditional communication channels, such as the press, radio, or town hall television, as well as social networks – Facebook, Instagram, Twitter, YouTube, and others. In the examined period 2020 2022, there was a change in the preferred channels of transmission information, both on the part of their senders and recipients. There is a noticeable process of virtualization of communication, which may favor wider civic participation in the process of shaping the community.

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