Mikrotransakcje i DLC jako forma monetyzacji gier wideo
Microtransactions and DLCs as a form of video game monetization
Author(s): Przemysław Jatkiewicz, Łukasz MieczkowskiSubject(s): Business Economy / Management, ICT Information and Communications Technologies
Published by: Szkoła Główna Handlowa w Warszawie
Keywords: video games; computer games; microtransactions; game distribution;
Summary/Abstract: The article presents the research results related to an additional form of obtaining revenues from com‐ puter games, which are microtransactions and DLC. Polish players were surveyed to determine their propensity to bear the costs of buying game add‐ons. Based on preliminary observations of online fo‐ rums, it was hypothesized that this relationship is negative and depends on the gender, age, and educa‐ tion of the players. This hypothesis has only been partially confirmed. Players are not willing to spend money only on game add‐ons for the mobile platform. A statistically significant dependence of this tendency on sex was also found.
Journal: Studia i Prace Kolegium Zarządzania i Finansów
- Issue Year: 2022
- Issue No: 185
- Page Range: 69-83
- Page Count: 15
- Language: Polish